Why does media produce stereotypes? 26/09/13

Why does media produce Stereotypes?

The reason media use/produce stereotypes is because they want to appeal to a wide target audience (eg Christina Aguilera appealing to men... not the primary audience) to make more money which will make more people to buy the the album. 

So the audience can identify with the artist from the social group they are displaying.

So  the audience can link appearance of an artist to stereotypical personality traits this meant that the audience can identify the artist.

Artist or their status can be seen as and people will put them into a social group 

 

Video analys

Music video:Beyoncé girls 

1.What are the men/women doing?

They are having a dance off.

2.How are the men/women dressed?

They are wearing tribal clothing.

3.Describe the body language of the men/women: are they sitting, standing?

They are standing staring at each other.

4.Where is the video taking place?

In a desert like place with a car.

5.What is the message of the song?

The message that beyonce is giving off is that girls are the best.

6.What is the story of the video?

The story is of the music video is how girls run the world. 

7.What objects are shown in the video? (cars, jewellery)

There is a car in this music video and a golden neckless in some of the music video.

8.What is the general atmosphere?

  The general atmosphere is a stare down and that the boys and girls are fighting.